Hey do you want to monetize your mobile app with ads. And you must be searching for the best ad network to work with to monetize your app. Then you are at the right place, today we are going to show you top 5 ad networks which you can use to monetize your app.
Now a days everyone is using mobile phones. A person may not have a laptop or desktop but they surely have smartphones with them. And everyday millions of people are downloading millions of app from Google Play Store and Apple App Store. And it is very important for you to choose the right ad network for your app which can give you maximum result from your traffic.
Before working with any of these ad networks don’t forget to check the review from the developers who have used it on the internet. And after reviewing the reviews from them you can also decide which one is actually perfect for you.
List of top 5 ad networks for apps in 2020 :-
- Google Admob
- Facebook Audience Network (FAN)
- Unity Ads
1. Google AdMob
Google Admob is one of the most popular mobile ad network which shows ads in mobile apps. Like AdSense shows ads in website in the same way Admob is for mobile apps. It was founded in April 10, 2006 by Omar Hamoui. Since then it has been giving its services to the publishers and advertisers.
It is also another Google product for publishers due to which many developers prefer to use it compared to others. Admob provides high quality ads with high CPC & eCPM rates. It provides 4 different types of ad formats; banner, interstitial, rewarded and finally native ads. And few days ago they added new ad format which is know as Open App Ads which is currently in Beta version.
It is very easy to integrate admob sdk into your mobile applications and start serving the ads to your users. Once everything is done you no need to do anything, admob will automatically put targeted ads to the users. And those ads are more likely to receive more impressions and clicks from real users.
The minimum threshold for Google Admob is also same as AdSense which is $100. Your all earning are recorded in your AdSense account at the end of every month. And once you reach $100 then you will receive your payment in your bank account.
2. Facebook Audience Network (FAN)
Facebook Audience Network (FAN) is another popular and widely used mobile ad network after Admob. Thousands of publishers are using facebook audience network to monetize their apps and are earning maximum from their apps. Audience Network helps advertisers advertise their products outside the facebook platform and let publishers monetize their apps. In 2018 Facebook paid over $1.5+ Billions to Publishers & Developers.
To start using FAN you need to add your details in Monetization Manager in Facebook Business Manager. And then you need to register your app in Facebook Developer account and then apply for Audience Network. Before you can start serving live ads your app needs to be approved by Facebook. To be approved by FAN you need to follow Facebooks FAN policies then only your app will get approved & you can start serving live ads in your apps.
FAN provides 5 types of ad formats; Rewarded video ads, Playable Ads, Interstitial Ads, Native Ads & Display Ads.
The minimum payout amount for FAN is also same as of Google Admob which is $100. Once your balance is over $100 you will receive payment in your bank account which you have provided to Facebook. You can only receive your payment in your bank account like of Admob.
3. Unity Ads
Unity is one of the most popular cross-platform game engine which is developed by Unity Technologies which was released in June 2005. It is used by millions of developers worldwide to develop different kinds of mobile games and apps. You can develop apps for many platforms like iOS, Android, Windows, MacOS and much more with Unity.
Unity Ads is the platform by Unity Technologies for Unity, iOS and Android developers which helps them in monetizing their apps. It is very easy to start using Unity Ads, and like FAN you don’t need your app to be approved to start serving the ads to users. You can simply make one organization account and then fill all the required details and then register your app. After registering your app, you can create placements and add those placements into your app.
Currently Unity Ads provides five types of ad formats; Augmented Reality, Banner Ads, Display Ads, Playable Ads, and Video Ads. They are also working Cross-Platforms ads but as of now that is in beta version. If you have good knowledge of coding then you can simply add Unity Ads into your apps and start monetizing it.
The minimum payout for Unity Ads is also $100, which you can withdraw using your bank account. You just need to give your bank details and fill your tax informations into your unity account, and then you will start getting paid whenever your balance reached $100+.
Applovin was founded in 2012, and is popular mobile marketing platform among many platforms. It has been helping both the advertisers to advertise their products and publishers to monetize their apps. It’s headquarter is located in Palo Alto, California, United States. And as of 2015, the company has revenue of more than 234.2 million USD.
Many publishers use Applovin to monetize their mobile games. Mostly Applovin is used by mobile game apps, and it also provides mainly app and game install ads which promotes other apps. It is very easy to start using Applovin, but the main problem is that sometime it can be little bit difficult for you f you are a new publisher to make new account and get it approved.
Applovin provides different types of ad formats like Banner ads, Interstitial ads, Playable ads, and Rewarded video ads for your apps. You can easily integrate their sdk into your apps and start serving ads in your apps to your users. All the payment of Applovin are done through Tipalti, you can withdraw your money through different methods by the help of Tipalti.
InMobi is an Indian Mobile ad network company, which was founded in 2007. Since then it has been being more popular and many publishers and advertisers are using it. It is based in Bengaluru, India and has 1,500 employees.
InMobi provides different types of ad formats to its publishers to use in their apps such as banner ads, interstitial ads, rewarded video ads and native ads. It is very easy to start using InMobi platform, you just need to make one account and like FAN and Applovin it doesn’t require any approval. All the payments of InMobi are above $100, if you balance is over $100 then only you will receive payment in your bank account.
You can also use InMobi as a mediation platform and run ads from other ad networks in your apps through the InMobi SDK. You can also check the demo of the ads provided by InMobi by download their app from the Google Play Store.
In conclusion, after analyzing all these ad networks, Google Admob is the best if you want to earn maximum from your apps and don’t want any short of difficulties while setting up the ads and receiving your payment also. You can see the detailed report about the ads shown into your apps, about your visitors, their behaviours, their actions in the app and much more than this. It is very easy to start using Google Admob also, you don’t need to approve your app manually, once your account is approved, which usually takes less than 24 hours then you can create apps and start using it.
So that much was for today, if you can any inquiry or suggestions then please let us know in the comments sections below.